The Council of Governors (CoG) has partnered with Tupande One Acre Fund, and the MasterCard Foundation supports over 300,000 farmers in 34 counties.

CoG vice chairman Mutahi Kahiga said the 34 county governments have established effective departments to roll out the program and ensure its success.

He said the programme also seeks to support the youth, shying away from farming due to limited access to credit, low-quality inputs, and outdated farming techniques, to embrace agri-business.

“Our goal is to bring the youth into farming. This partnership will provide affordable credit, high-quality seeds, and access to modern farming techniques. By doing so, we can transform farming into an appealing and profitable venture for the younger generation,” he said.

Yael Hartmann, the Global Director of Government Relations and Policy at Tupande One Acre Fund, said in Nyeri County, Tupande One Acre Fund has engaged over 7,500 farming families.

"We are helping farmers become profitable by focusing on high-value crops that fetch higher prices due to increased demand, limited supply, or specialized production methods," she said.

Ms Hartmann said with high-value crops, farmers would be guaranteed better earnings per acre of land, improved market access, and better prices.

"Through this collaboration, we are bringing technology to inspire and draw in young people to farming. The integration of technology can make farming more efficient, data-driven, and appealing to the next generation of agricultural producers," she said.

During the long rains, Tupande One Acre Fund distributed farm inputs worth over Sh32 million to support farmers adopt high-value crops.

The partnership focuses on enabling farmers to grow high-value crops such as vegetables and tomatoes and ensure they earn competitive prices for their produce through aggregation and market access.

Governor Kahiga said in Nyeri County, youth prefer to grow crops that provide quick returns rather than longer-term coffee and tea.

“This program will help them explore other profitable options in agriculture," he said.

James Mwangi, a 22-year-old youth, lauded the partnership as a timely intervention to address systemic issues in the agricultural sector.

"I never thought farming could be this interesting. With the knowledge I’ve gained, I plan to start agribusiness and inspire other youths to join me," said Mwangi.