Stakeholders in the tourism and aviation industries have agreed to partner to revive tourism, which was adversely affected by Covid-19 restrictions.
The deal was reached during a consultative forum hosted by the African Travel & Tourism Association (ATTA) that brought together the Kenya Tourism Board, Kenya Airways, Kenya Civil Aviation Authority (KCAA), and the tourism sector umbrella bodies under the Kenya Tourism Federation.
ATTA President, Nigel Vere Nicoll said that tourism and aviation are sectors that are symbiotic and need each other to fully thrive.
The ATTA, which has 600 members in Africa and 90 in Kenya, serves and supports businesses in Africa and represents buyers and suppliers of tourism products across 21 African countries.
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KCAA CEO Gilbert Kibe said that air transport is a great enabler for tourism and links people with the destinations of their choice.
Kenya Airways CEO Allan Kilavuka lauded the importance of tourism, hospitality, and aviation protocols, saying they encourage travel amidst the many adjustments the airline industry has experienced.
Kenya Tourism Federation chairman Fred Odek welcomed the collaboration between the government and tourism private sector firms in the drive to curb spread of the Covid-19 pandemic.