Two renowned Kenyan Twitter users, Xtian Dela and Nyakundi were recently alleged to have been involved in a case with BIDCO Limited over derogatory tweets that were posted online.
This matter surfaced online via a leaked audio and Kenyans on social media were quick to react.
Despite all the negativity that surrounded the incident, it demonstrated the power social media influencers wield in this day and age.
Because most businesses across the globe are looking to rapidly gain traction, many are acknowledging the power of these social media influencers and are thus turning to them to reach their target demographics.
However, when selecting an online influencer, brands need to be very cautious because having a plethora of followers or a large blog readership does not make an individual’s influence ‘positive’.
They should carry out in-depth surveys to ensure they are engaging with legit and competent online influencers.
These must be people of integrity who will help the company earn trust from its consumers.
Dishonest online influencers do more harm than good to business since image is everything.
The relationship between brands and social media influencers is of importance and only those who put it to proper use will get great results.
