Coca-Cola's Africa-owned "Billion Reasons to Believe" campaign is back with a new twist. This year's campaign will not only seek to enrich the lives of youths across the continent by encouraging and daring them to go after their aspirations but also get them to share their success stories and the journey in order to inspire others.
The firm believes it has a responsibility to empower teenagers on the continent as they are rich in dreams to be realised and numerous achievements to celebrate.
"We believe African teens can be unstoppable when given the right inspiration and opportunities," said Coca-Cola Brand Manager Kenya, Mona Karingi.
"We want our teens to know that even the most successful people have had failures in their past and it is because of persistence and perseverance that they overcame those failures in order to succeed," she added.
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