“The same river you step, the same river you don’t” is one of the common fragments promulgated by Heraclitus, one of the Ionian Pre-Socratic philosophers. In as various schools of thought are concerned, the above fragment has since attracted myriad perspectives of interpretation though its underlining glimpse remains the notion on ‘constancy of change.’ Yes, that the same ‘you’ are now, and the same ‘you’ are not now, and so is the case of anything defined under space and time; change is inevitable. Let me advance this into a more comprehensible perspective.
Anyone cognisant with a product life-cycle will attest to the facts encapsulating the manner with which a product gains force into, and phases out of the market completely, or perhaps saved by strategies such as rebranding. I find this in consonance with the fate of the Jubilee political brand, whose fanciful entry in the political market, also known as the exponential phase, was filled with whims of overrated, intelligent promises, mirage of prudence, somewhat humility and statesmanship which obviously a section of the gallery, whose attention were these orchestrations meant to appease, was aware were way-out-of-this-world.
Principally, the Jubilee strategists might have had a good command of marketing background and in practice; this was aptly manifested in their brandished entry with a wave of flamboyancy, authentic admiration, elaborate achievement prospects, undoubted potential harnessing schemes, outright leadership-centered esteem, and perhaps the dream of progressive paradigm shift into a youthful regime. On the flipside, the Jubilee brand was a product whose sales flooded the marketplace from mere description of its product design and whose free sample and after sale services unfortunately ended at the doorsteps of ‘God-knows-who,’ or perhaps the famous ‘chicken-gate’ yard, not to mention the devastating developments on increasing scams under its watch.
Needless to state, the reality has downed and the Jubilee product brand is dragging along its lag phase, heavily loaded with quality issues, lifespan disputes, doubts of suitability for its further consumption, and its general relevance in the (political) market. While a cross section of Jubilee brand loyalties insist on burying their heads in the sand yet silently pressed by the party’s unanticipated developments, (we) the consumers are quickly opting for the previous brand(s) which were otherwise labelled as analogue and obsolete courtesy of incumbent’s marketers. The Party is gradually haunted by the menace of its unbecoming silhouette which is vehemently rocking into its framework a void that spins it at the epicentre of its probable disintegration.
This is not just about the ‘time will tell’ as the decline phase of Jubilee product brand is hastily beckoning than imagined. Conspicuously, at this rate, only persons encompassed in cocoons of lunatic fringe would want to behold that same strategy to win elections works perfectly twice in this world where dynamism is the order. However, some may bag on the fact that it has always been an ingrained ‘demeanor/cultural’ tendency that incumbencies reserve to themselves maximum privileges underscoring the duration to hold on to power but again, the potent impulse of the apparent political decline phase overrides such presumed incumbency-earned reservations and will put it in an undisputed reality check!
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