How to get your #hashtag trending

Nairobi; Kenya: Getting a hashtag to trend on Twitter is no picnic as it requires a lot of dedication, large following and several other factors, most of which if not achieved are likely to cause any attempts to make a hashtag  trend fail miserably.

Most times, things that are newsworthy, interesting or funny and then tweeted by many people at the same time, are the ones which devolve into interesting trending hashtags. Hashtags are not only used for fun but also have other important uses such as promotion of brands by small and large corporations as part of their marketing strategies. Below are some of the key ways that could increase  chances of your hashtag landing in the trending section.

Ensure your hashtags are relatable, funny or interesting. If your hashtag achieves this, people will be compelled to talk about it and this will eventually turn out to be an engaging social conversation. For instance, a hashtag like #OnlyAKenyanMumWill, will lead to potential responses such as “buy you an oversize uniform and say ‘You will wear that up to Standard Eight’ or ‘tell you they always used to be number one in school’.
Ensure that you have a large following. A larger audience will help push the hashtag further and promote its spreading and awareness.
Team up with the right parties and influencers. Tag people and groups who are likely to make more followers join in the conversion using the hashtag.
Timing is very important. When introducing your hashtag into the twitterverse, make sure that no huge story is trending at that particular moment. Choose times when Twitter is quiet.