Marriott Hotels is facing a Sh12.6 billion fine after a data breach that is estimated to have affected an incredible 339 million customers.
The breach is believed to have affected customers of the Starwood hotels group back in 2014, but it only emerged in November last year. Marriott bought Starwood in 2016.
Last year the hotel chain said the guest records of around 339 million people had been accessed and that it believed more than five million un-encrypted passport numbers were part of the information accessed.
Seven million records were said to be related to UK residents.
The Information Commissioner's Office (ICO) said the hotel chain failed to undertake due diligence when it bought Starwood and should have done more to secure its systems.
Starwood hotels, include Trump Turnberry in Ayrshire, London's Park Lane Sheraton Grand, Westbury Mayfair and Le Meridien Piccadilly.
Marriott International's president and chief executive Arne Sorenson said the company was "disappointed" with the ICO's announcement and said it would contest the fine.
"Marriott has been co-operating with the ICO throughout its investigation into the incident, which involved a criminal attack against the Starwood guest reservation database," he said.
"We deeply regret this incident happened. We take the privacy and security of guest information very seriously and continue to work hard to meet the standard of excellence that our guests expect from Marriott."
Information Commissioner Elizabeth Denham said: "The GDPR makes it clear that organisations must be accountable for the personal data they hold.
"This can include carrying out proper due diligence when making a corporate acquisition, and putting in place proper accountability measures to assess not only what personal data has been acquired, but also how it is protected.
"Personal data has a real value so organisations have a legal duty to ensure its security, just like they would do with any other asset. If that doesn't happen, we will not hesitate to take strong action when necessary to protect the rights of the public."
