Hiring firm BrighterMonday has introduced an improved product for employers to help streamline the hiring process, which cuts time spent by 40 per cent.

Building on the company's database of job seeker profiles, the Employer Centre online tool makes it faster and easier to post job ads.

Employers can then reject, review, shortlist, offer and hire candidates - solving the issue of having to sort through too many applications for open positions. The company said the tool was a result of lengthy market research and piloting.

"We surveyed employers across East Africa to better understand their pain points," said BrighterMonday Product Manager James Lawrence. "Our new employer centre solves these challenges."