Nestlé Kenya has reformulated its Nescafé 3in1, giving the product a creamier taste in a bid to tap into the country’s growing coffee consumption.
Speaking at the launch of the new 3in1, Nestlé East Africa’s Ciru Miring’u said consumption of coffee in Kenya had grown tremendously, with Nairobi now hosting 10 times more coffee outlets than it did five years ago. Globally, more than 5,500 cups of Nescafé, which was launched in 1938, are drunk each second.
“About 80 per cent of the coffee consumed in Kenya is instant, and this is what has helped catapult coffee drinking,” she said. Ms Miring’u added that the 3in1 will maintain its 18-gramme packaging “ to ensure that more Kenyans have access to the product. This is in line with our commitment to serve all the emerging coffee drinkers”.
To ensure consistency in the quality of coffee beans it buys in Kenya, Nestlé has spent more than Sh71 million since 2011 to train over 41,000 coffee farmers.
