Football fans react to the match, France against Argentina during the ultimate viewing experience by Guinness at K1 Klubhouse on December 18, 2022.

As the finals of the world cup were quickly nearing, Guinness in conjunction with K1 Klubhouse were cooking something unique.

Come Sunday, thousands of football lovers thronged the venue, K1 Klubhouse, where they were treated to the ultimate football experience as they caught all
the incredible football action on the big screen.

From left, K1 club director Sam Kahama, KBL Commercial Director Joel Kamau, KBL Reserve, Key Accounts head Nicholas Mutinda, and Guinness Shopper Manager, Duncan Onwong'a share a Guinness after launching the Sherehe bar at K1 during the ultimate viewing experience by Guinness at K1 Klubhouse on December 18, 2022.

"Guinness has been at the forefront of football experiences for years and we are committed to providing our fans with the ultimate matchday experiences. Through working with our Guinness influencers we wish to celebrate and encourage more fans to go the extra mile to make matchday shine the brightest for them and their crew.

And so as we head into the rest of the football season in the new year we will continue to bring fans the very best of matchday entertainment with Guinness," said Henrietta Reed, Guinness marketing manager.

The party was headlined by DJ Exclusive and he did not disappoint. While watching football was just one of the niceties, fans also got to enjoy delicious Guinness-infused food.

The Guinness matchday experience at K1, headlined by DJ Exclusive was attended by thousands of fans and is just one of the many brightest matchday experiences that Guinness has brought to football fans across the nation so far this season.

During a season filled with football excellence, Guinness partnered with a selection of football fanatic influencers to celebrate and encourage fans to make their matchday shine by releasing the very best tips and tricks on how to make the most out of matchday.

These influencers include Bogurk, Viktor Maina and Kamwari, who attended the K1 Klubhouse matchday experience to share their tips directly with fans.