Motor vehicles at Standard Group during the Classified motor exhibition on September 01, 2022. [Denish Ochieng, Standard]

Standard Group Plc will host a major motor show starting today.

The exhibition, the brainchild of the group's e-commerce brand, Digger Motors, will take place at the Kenyatta International Convention Centre (KICC) Nairobi and will end on Sunday, October 23.

The Digger Motor Show will showcase current automobile models, support accessories and has an entertainment component powered by Spice FM.

This edition has attracted several participants and exhibitors such as automotive industry representatives, dealers, car enthusiasts, asset financing agencies, car accessory providers, government officials, including policymakers, banks, among others.

Speaking ahead of the motor show, Standard Group's head of marketing Seth Enos said that Digger Motor Show had attracted many entrants - from exhibitors in motor vehicle dealers, to support accessories and asset financing institutions like banks.

"We have also witnessed several entries from sustainability partners with many electric cars and bikes on exhibition," he said.

Mr Enos urged members of the public to turn up at KICC and see the latest car models, enjoy special offers from partners and experience the ultimate motor show experience: "We will also provide entertainment to participants and guests since Standard Group is the home of entertainment."

Entry will be free for members of the public.