Britain: Hundreds of skint female British students have signed up to a sleazy dating website to meet 'sugar daddies' to fund their studies.
With university costs rocketing to £9,000 under the Coalition Government, young women are seeking older men to pay for their studying, household bills and even rent.
Nearly 2,000 females in the UK are registered on Seeking Arrangement, which aims to match 'sugar babies' with 'sugar daddies'.
The site boasts young women receive up to £3,000-a-month, 'shopping sprees' and 'expensive dinners' if they meet their match.
To earn this they will be asked to accompany mature men - many older than their fathers - to business trips, restaurants and holidays abroad.
Sugar daddies on the other hand are advertised a 'no strings attached' relationship with an 'up front and honest arrangement with someone who will cater to your needs'.
The founder of Seeking Arrangement, Brandon Wade, told student newspaper The Tab: "Love is a concept made up by poor people.
"At a time when graduates are guaranteed debt rather than a well-paying job, or even employment for that matter, Sugar Daddies are sought out for opportunity and not just financial stability.
"Four in 10 graduates struggle to find work, while three-quarters won't be able to pay off debt.
"Sugaring not only aids in the cost of pursuing an education, but a large majority of these men and women will have a more solid financial situation upon graduation-maybe even a job."
