Great news for men with 'moobs' - the world's first 'man-bra' has gone on sale. The special garment, available in Japan, promises "round-the-clock protection against the effects of gravity".
Called the Floral Goodnight Bra, and known in Japanese as the Kahei Oyasumi Bra, it also offers "much-needed support as you sleep".
Kaku Nishioka, who sells the bra at his Tokyo shop, said: "It is something that not many men are aware of.
"But if a man has good pectoral muscles he is at just the same risk as a woman of having them gradually stretched and left out of shape.
"A man who wears this bra to bed at night will find everything is held firmly in place and looking good the next day."
There is also matching underwear designed to make sure man's best friend can be held firmly in place.
The bra and pants come in a floral pattern of pink, yellow and lime green - not exactly the colours that the average weight lifter would be interested in.
Some have criticized the science behind the bra, saying the only way to ensure a firm chest was actually through regular exercise.
The matching bra and panties are available online in extra small, small and medium and cost about Sh 5,450.