By Standard on Saturday Reporter

The Board of Directors of the Standard Group on Friday promoted Mr Peter Gichui to the position of Assistant Director, Creative Services.

Gichui brings to this position a consolidated wealth of experience in design and visual communications. He is a Bachelor of Arts graduate in Graphic Design and Communications from the College of Liberal Arts, Phoenix, Arizona, US.

Peter Gichui

He also holds a Diploma in Fine Arts from the same university. Gichui has more than 12-years experience in the advertising industry and multi- media organisations. Prior to his new appointment, Gichui was the head of creative services for the print and television arms of the business.

Announcing the promotion, the Group Managing Director Paul Wanyagah said Gichui was central to the re-design of the bold new Standard, which has seen tremendous growth in readership. For this effort, the Group continues to receive accolades from its readers. Wanyagah also said Gichui was instrumental in KTN’s re-branding, which has also been received very well in the market. He congratulated Gichui for his promotion but reminded him that customer and consumer needs keep on evolving rapidly. He challenged him to continuously deliver creative concepts that will be in harmony with their anticipations and expectations.