A model strutted her stuff around a city centre with nothing but a G-string and painted-on jeans on her lower half.
Uruguayan beauty Gime Gelos was filmed in the capital city of Montevideo as part of a social experiment to test "how distracted Uruguayan society is".
The images show the blonde getting ready beforehand. She stands in a thong while her legs are spray-painted blue and fine details added by an artist, so it looks as though she is wearing skin-tight jeans.
Gelos can then be seen walking through the city streets, taking a bus, going to a fast-food chain and looking inside shops, whilst the camera records the reactions of passers-by.
Most people do not seem to notice her lack of trousers at all.
The video, shot and produced by YouTuber Fabri Lemus and producer Javier Ayul, has been a hit on social media, where it has already been seen almost two million times.
And this isn't the first time a model has managed to be almost totally naked while walking round a busy city.
Sandra Bakker painted on some skinny jeans to model Vytaute, who ambled around Hong Kong wearing nothing but paint - and no one noticed.
Vytaute even travelled on public transport with no one doing a double take.