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Kenya is angling to tap into the billions of shillings that go to the South Africa economy, when the country convenes its first business meetings, incentives travel, conferencing and exhibitions (MICE) early next year.
The event is designed to share knowledge, institutional memory and implementation insights. It is expected to help participants grow their businesses and boost Kenya’s business tourism. “The MICE Expo is expected to inject about Sh32 billion into Kenya’s economy through the multiplier effect of the monies that will accrue to the national domestic product,” said Kenyatta International Convention Centre (KICC) Managing Director Fred Simiyu.
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