LG to invest Sh100million in regional expansion

NAIROBI, KENYA: LG Electronics has announced it will expand its branch network in the eastern African region to improve the availability of its products and services for a growing client base.

LG is investing approximately Sh100 million in the first phase of this expansion that will see 25 additional retail outlets opened in Kenya, Uganda, Tanzania, Ethiopia, Sudan and Zambia by end of this year.

Kenya will see two more outlets opened in Nairobi, bringing to six the total number of LG outlets across the country.

Speaking while officially opening a new outlet at the Nairobi’s Garden City Mall, LG Electronics’ Managing Director, Mr. Taeick Son said the company would continue to focus on delivering innovative products to its customers in eastern Africa.

“We are committed to delivering products that allow our customers to experience convenience in their lives.  Our motivation has always been based around our strong desire to create a happier, better life,” said Son.

He added: “This outlet, just like the rest of the portfolio that we shall soon be rolling out, will provide our wide range of products that includes home entertainment, home appliances, mobiles and air conditioners, among others.”

At the beginning of the year, the company embarked on a drive to improve its customer service by opening two new service centres in Nairobi and Mombasa, bringing the total number of such units in Kenya to 17.

LG customer service centres receive approximately 3,000 claims (individual item-linked queries) every month, a number expected to increase going forward.

The company further undertook an extensive investment to boost the capability of its technicians through training by experts from Korea, especially on new product categories.

Recently, LG launched the first of its 2015 new Super Ultra High Definition (UHD) TV in the Kenyan market.