NIC Bank yesterday announced its maiden sponsorship for the Bloggers Association of Kenya (BAKE) awards set for May 2015. The sponsorship is for the Business Blog Category of the Year.

The fourth edition of the annual awards to be held on May 2, 2015 at Intercontinental Hotel, Nairobi, will bring together online content creators including corporate organisations, county governments and national government agencies for an evening to celebrate the growth of the Kenya blogging space.

It is themed “Content is King.” NIC Bank Group Managing Director John Gachora said the business blog category singles out bloggers who publish creative content towards informing and growing entrepreneurship. BAKE Chairman Kennedy Kachwanya said they will work with the bank to support the online community.

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